Words like “justice” and “equitable” are very subjective in meaning; and can be used to support actions that “equal” and “ethical” would never condone; but words that can directly manipulate others have taken over the spotlight in our dog and pony show.
“Using” is probably the most important concept behind social rhetoric today — because using always puts the user in control and at the center of any action. Therefore “old school” concepts that are “loaded” with connotations and are historically tied to our views of ourselves and our humanity are a perfect tool for using; by threatening damage to someone’s self-image.