If you were to search for any common name for anything on the internet; you would probably find it was being used to brand a company. [Just as businesses used to put “AAA” before their name to be placed first in the Yellow Pages listings.] Many parents however; seek to change up the common name commonality by changing the spelling of their child’s name – I admit that “Brandiiiiiii” has a certain uniqueness; but that is no guarantee of individuality.
In marketing a “NEW” product – today’s entrepreneurs have embraced the idea that by changing the spelling of a product; they may convince an increasingly conforming public that they are being unconventional [if not actually individual.]
Let’s take “beer” for a makeover: Lyte beer, LiiiT beer, Lytisha beer, Lyyte beer; or maybe Beeyr, Beyre, or Beeeeerrrrr [a “growler”]
I’ve had commonly labeled “beers” that are more than just individual – they’re unforgettable . . . terrible. Is individuality good? Does the protruding nail get hammered? [Is that another beeyr drinking reference?]