People may not “re-ingest” plastic containers, as I suggested in another piece, but they seem able to swallow any policy or marketing idea that suits their own convenience.
Nothing that is being done will have any meaningful impact on the actual problem — reality has proven extremely resistant to the policies and efforts that have been applied.
The reality is that people are unwilling to make the choices that have to be made – and with so many extinction causing routes and vehicles: will it be “Fire and Ice,” or “Not with a bang but a whimper”? “Hi-Diddle-Dee-Dee.”